Thanks AIA17 and hello, Wisconsin

Thank you to everyone who was able to join us as AIA Architecture Expo in Orlando. While we hope you took some time to enjoy the Florida sunshine, all of us at Linetec appreciate you for visiting us inside the convention center. It is always a pleasure to connect in person with current and prospective customers, service and supply partners, and colleagues across the industry.

IMG_0397-webWe particularly were proud to debut a proprietary Brushed Stainless color anodize finish. Helping enhance and protect architectural aluminum products, our new finish emulates the clean, bright surface that architects and specifiers find desirable in stainless steel. Brushed Stainless anodize creates a similar look on aluminum offering a more cost effective, lightweight option. You can anticipate more on this in the coming weeks.

“Anticipate” was the theme for 2017 AIA Conference on Architecture and the programming delivered on its promise to take a bold, fresh look at how the architecture profession is evolving. The AIA membership engaged in three days of discussion and education as to what it means to anticipate needs, challenges, and changes in our shared world.

Addressing these big questions as the keynote speaker, former First Lady Michelle Obama was eagerly anticipated by the opening day’s attendees. Echoing and expanding on her message, architect and 2016 Pritzker Prize winner Alejandro Aravena, architect Francis Kéré, and MASS Design Group co-founder and executive director Michael Murphy hosted short-form keynote sessions with a panel of renowned architects, engineers, creative thinkers and problem solvers on:

  • Anticipate Challenge: Design That Overcomes
  • Anticipate Need: Design That Cares
  • Anticipate Change: What’s Next in Architecture

Social psychologist and Harvard Business School professor Amy Cuddy provided the closing keynote on “Anticipate Change: Design That Evolves.”

Based in Wisconsin, we look forward to continue the thoughtful discussions from that national conference at our local AIA Wisconsin Convention & Building Products Expo. We’ll be at Monona Terrace in Madison on May 17-18, in booth #706, just across the aisle from our colleagues at Tubelite Inc. Expo hours are 3-7 p.m. on Wednesday and 11 a.m.-2 p.m. on Thursday.

Meeting face-to-face is ideal, but you also can reach us by phone at 888-717-1472 and email sales@linetec.com. We look forward to connecting again soon.

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